Design & Print Center

We’ve written before about the importance of building a strong personal brand and professional image for yourself – and if we haven’t made it clear yet, we think it’s very important!  But obviously branding is an enormously important issue for businesses, too. Building a consistent brand image can make a business of any size stand out from the crowd.

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I’m sure many of you will be participating in one of the most time-honored traditions of summer – the family reunion! I myself am looking forward to catching up and spending some quality time with my extended family during our own reunion later this summer. As the party planning continues up until the big weekend, I’m going to share some of the tips I’ve come across for planning the perfect family get-together.

First up: the invitation.

Let’s say you have decided to be part of the planning committee for this year’s reunion. First, decide on a date and location and compile the guest list. Remember to check that you’ve included new additions to the family, name changes or updated addresses for anyone who might have moved. Once these major items are set, you can start thinking about how to get the word out!

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Guest blogger Barbie Tate is a senior account executive at Ketchum, the public relations agency for FedEx Office. From her days as a college peer career counselor to present, she has seen many different approaches to networking. We wanted to share some of Barbie’s experiences with readers who are searching for the big trends in career building.

Calling all professionals and recent grads! Everyone knows that networking is a great way to meet future employers. Most job hunters these days carry business cards with them, but a plain contact card can easily get lost in the shuffle. Along with your sturdy handshake and confident smile, a great way to stand out is by distributing “resume business cards.”  ...read more

Guest blogger Julia Kosygina is a summer fellow at Ketchum, the public relations agency for FedEx Office. We thought it would be great to share some of her post-interview learnings with readers also on the hunt for a temporary or full-time position this summer.  

You just had a great interview with the company of your dreams, but with so many great candidates out there you have some stiff competition for the job.  Everywhere, employers are sifting through stacks of resumes and hiring only the candidates who have killer credentials and personalities to match. 

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The class of 2010 will soon be sporting caps and gowns and parading across stages everywhere.  And whether the students in your life are graduating from pre-school, high school, college or a post-graduate degree program, they deserve kudos and celebration.  

From big graduation parties to intimate family gatherings, here are some ways to make it festive and fun. 

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You might remember a post from fellow Out of Office blogger Adam a little while back, where he mentioned that his mom used to run a daycare center out of her home. When she wanted to bring more business in to the center, she would ramp up her marketing efforts with brochures or postcards. Like many small business owners, Adam’s mom understood the importance of having her marketing materials professionally printed so they would create a good first impression with current and prospective customers. She also knew how important it was to keep her style consistent across everything she made, building her brand with each flyer she distributed or business card she handed out. 

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As a busy working mom, I’m constantly on the go. And it feels like every time I drop my son off to a birthday party or leave him with a babysitter, I scribble down my contact information. I found that I was leaving the same information over and over again – and frankly I’m starting to get a hand cramp just thinking about it! As a result, I finally decided to make cards – social calling cards – with all the info I find myself writing out again and again for folks in my personal life.

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Guest Blogger Michelle Kelley is a marketing specialist advisor at FedEx Services and has been with the company for almost eight years. She lives in the Seattle area with her husband and two daughters and loves to plan parties down to the very last detail.   ...read more

Guest Blogger Amanda Emmert is in her senior year at a university in Dallas and plans to pursue a career in marketing. This busy volleyball player is also planning a June wedding and made some terrific save the dates that we wanted to share.  

Let’s face it…planning a wedding is not always as fun as you imagine it to be. There are so many small details that can turn an excited bride-to-be into a big stressball. There’s coordinating specifics, paying unrealistically large sums of money, and trying to please your mother. 

On a lighter note, there are some fun highlights amidst the consultations and the bills. I have, luckily, booked all my major vendors and taken care of décor/dresses for my June wedding; throughout this process, one of my favorite things that I’ve done thus far was designing my “Save the Dates.” ...read more